Privacy policy
Analytics and nothing else. No accounts, no newsletter, no advertising network, no data sold.
Last updated September 1, 2026
Fret & Fuzz collects analytics data through Google Analytics 4, and nothing else. There are no accounts, no newsletter, no comments and no advertising network. If you use the contact form, we receive what you type into it and use it only to reply.
01What we collect
| Data | How | Why | Kept |
|---|---|---|---|
| Page views, referrer, approximate location, device and browser | Google Analytics 4 | To see which pages are read and which are not | Per Google's retention settings |
| Outbound buy-link clicks | A Google Analytics event | To see which recommendations readers act on | Per Google's retention settings |
| Name, email address and message | The contact form, only if you use it | To reply to you | Kept in the mailbox it is delivered to |
There is no other collection. No account system, no newsletter list, no comment system, no advertising network, no fingerprinting.
02Cookies
Google Analytics sets cookies to distinguish one visit from another. Those are the only cookies this site sets directly.
When you click a buy link and arrive at a retailer, that retailer will normally set a cookie of its own so it can attribute a purchase to us. That cookie is set by the retailer, on the retailer's domain, under the retailer's own privacy policy — not by this site. Our affiliate disclosure explains how the arrangement works.
You can block cookies in your browser. The site works normally without them; we simply see less about which pages get read.
03Third parties
- Google Analytics 4 — analytics. Governed by Google's privacy policy.
- Vercel — hosting. Standard server logs are generated as a consequence of serving pages.
- Microsoft (Graph) — delivers contact-form messages to our mailbox.
- Amazon — the destination of buy links. Amazon's own privacy policy applies once you are on their site.
04What we never do
- Sell or rent any data about you.
- Run an advertising network or a retargeting pixel.
- Ask you to create an account, because there is nothing here to log into.
- Send marketing email. There is no mailing list.
- Attempt to identify individual readers.
05Your rights
Depending on where you live, you may have the right to request access to personal data we hold about you, to have it corrected or deleted, or to object to processing. In practice we hold almost nothing: analytics data is aggregated and not tied to a name, and the only identifiable data we ever receive is what you type into the contact form.
To make a request, email info@fretandfuzz.com. If you have used the contact form and want that message deleted, say so and it will be.
06Children
This site is not directed at children under 13 and we do not knowingly collect data from them. If you believe a child has sent us personal information through the contact form, tell us and we will delete it.
07Changes to this policy
If this policy changes materially, the last-updated date at the top of this page changes with it. There is no mailing list to notify, which is itself a consequence of how little this site collects.
08Contact
Questions about this policy go to info@fretandfuzz.com, or through the contact page. Fret & Fuzz is published by Slate Mill Group.